The internet world is a dynamic one. Every now and then, new trends appear and take the entire mass by surprise. The business websites need to comply with the new trends in order to stay alive in the cutthroat competition. If your website does not have exposure, you are nothing but a lost entity in this realm. As per a report from Arekestall, 93% of the users start with a search engine. The report also says that the almost 80% of the internet users avoid paid ads and totally focus on the search results availed organically.
Driving traffic to your website is one of the hardest things to do when you do not know the tricks or rely on the old online marketing strategies. These strategies need to be upgraded from time to time in order to ensure that the visibility of the business website is at its top level. Probably, the most ignored part of this practice is the user engagement metrics. To make your website SEO compliant, a proper strategy needs to be developed to implement the strength of user engagement metrics.
As per Forbes, only 28% of the business website owners perform SEO operations and enjoy a fruitful outcome.
This small business report suggests that the best tool to infiltrate a market and grab the attention of the target audience is via a proficient website. If used properly, it can be transformed into a bigger platform to take the online business to a new level. This is where the user engagement metrics come into the picture.
User management metrics to use
Keep in mind that the 75% of the internet users ever scroll to the second page of the search engine result pages (SERP). It means that even if your website makes it to the second page list, you are almost invisible. The website optimization struggle is real and needs to be perfected by using the information gathered from the user engagement metrics. Here is the list of such metrics that can enable you to find more traffic.
The dwell time represents the time spent by a visitor on your website. If the dwell time is higher, the better will be the SEO rankings of your website. For an instance, if you own a tour service website, you will easily find out which vacation page is attracting more visitors. It means that the listings of the page have been found favorable by the maximum of the visitors. The time spent on the page will tell whether the audience liked the page or not. Google, on the other hand, has prepared a platform with algorithms that can remember the particular interaction. Once the visitors spent more than average time on your website, Google will automatically remember the fact and show your page on the top results. This page by page analysis can be used to make your website more SEO friendly.
What you can do:
- pages should load within 2 seconds
- should be attractive and engaging
- easy to read and navigate
- should be easily understandable
- add videos
- use interactive content such as polls, quiz, and calculators
- focused content what customers want to find
The direct visitors are the assets of a website. If a visitor is directly entering your website without using any other specific channels, it is preferred by the algorithms of the search engines. The loyalty can be used to make the website more attractive to the search engines and earn higher rankings in the result pages.
The search engines appreciate the websites that are opened directly. The loyalty credit is being used to make the search engine ranks higher. The next time someone wants information that your website caters, your website will be showcased on the top list of search engine result pages. On the other hand, Google also tracks the particular links that are clicked by the user most. They show the same links on the top part of the result pages. These links automatically move higher in the ranking part and easily gains more traffic. Take the example mentioned below.
The Wikipedia link is, of course, the most clicked link and is being shown at the top of the search engine result page. Wikipedia is also used as a direct visit page by the users.
Truth be told, the visitors will only come back when the website has more things to offer. Google also considers the websites where the visitors return to find more information or any service. The Google Analytics tool is the ideal platform to get an overview of the audience visiting your website. As per a recent report from HubSpot, if your website earns a return visit of 15% or more, your Google analytics score will be higher than the competitors.
Moz suggests that Google pays more attention to the dwell time, driving directions, click-through rates, and click-to-call metrics. The click-to-call metrics is very important for the local websites. The image from Moz depicts the important factors that influence the ranking of your page.
The behavioral signals are being analyzed by the search engine to find which website is better to offer a service. Driving directions specifically target the mobile users. Click-to-call metrics tell the search engines about the number of users directly using the search results to call the service provider.
Analyzing bounce rates will aid you to define your SEO strategy. Bounce rate is the percentage of visitors who are deflected from your website due to specific reasons. As mentioned earlier, Google monitors the time spent by a visitor on your website. You need to focus on the bounce rate to make your online presence more effective. Consider the metrics mentioned below.
You can improve your bounce rate by improving navigation, making the user interface more interactive and making your website more responsive.
Other than the above-mentioned etrics, the comment and sharing section of a website also enables Google to understand the popularity of your online venture. Use the social media section as your weapon to make more business. The 5 metrics mentioned above will become the strongest pillars of your online venture if used properly.